pavan: April 2010

Jacques Kallis with cheer leaders at the IPL Nights after party following the 2010 DLF Indian Premier League T20 group stage match between the Royal Challengers Bangalore and Rajasthan Royals at the ITC Gardenia in Bangalore.
(Photo: IPL2010/Getty Images)

Coach of the Deccan Chargers Darren Lehmann walks the runway during the Gitanjali Fashion Show at the IPL Nights party following the 2010 DLF Indian Premier League T20 group stage match between Deccan Chargers and Delhi Daredevils held at Mayfair Lagoon on March 21, 2010 in Cuttack, India.(Photo: IPL2010/Getty Images)

Priety Zinta and Ness Wadia (Owners of Kings XI Punjab) during the 2010 The Indian Premier League T20 group stage match between Chennai Super Kings and Kings XI Punjab played at MA Chidambaram Stadium.

Irfan Pathan at the IPL Nights after party following the 2010 DLF Indian Premier LeagueT20 group stage match between the Chennai Super Kings and Kings XI Punjab at the ITC Park Sheraton

Andrew Symonds and Gayatri Reddy (R) of the Deccan Chargers at the IPL Nights party following the 2010 DLF Indian Premier League T20 group stage match between Deccan Chargers and Delhi Daredevils held at Mayfair Lagoon on March 21, 2010 in Cuttack, India.

Shrishant at the IPL Nights after party following the 2010 DLF Indian Premier League T20 group stage match between the Chennai Super Kings and Kings XI Punjab at the ITC Park Sheraton

Gayatri Reddy (R) owner of Deccan Chargers & Ness Wadia (L) of Kings XI Punjab seen during the 2010 DLF Indian Premier League T20 group stage match between Deccan Chargers and Kings XI Punjab played at Barabati Stadium in Cuttack. (Photo: IPL2010/Getty Images)

Jacques Kallis with cheer leaders at the IPL Nights after party following the 2010 DLF Indian Premier League T20 group stage match between the Royal Challengers
Bangalore and Rajasthan Royals at the ITC Gardenia in Bangalore.(Photo: IPL2010/Getty Images)

Shilpa Shetty with Shane Warne at the IPL Nights after party following the 2010 DLF Indian Premier League T20 group stage match between the Royal Challengers Bangalore and Rajasthan Royals at the ITC Gardenia in Bangalore. (Photo: IPL2010/Getty Images)

Actor Aftab Shivdasani during the 2010 DLF Indian Premier League T20 group stage match between Mumbai Indians and Royal Challengers Bangalore played at Brabourne Stadium in Mumbai. (Photo: IPL2010/Getty Images)

Actor Jacqueline D' Souza with Atul Kasbekar during the 2010 DLF Indian Premier League T20 group stage match between Mumbai Indians and Royal Challengers Bangalore played at Brabourne Stadium in Mumbai.(Photo: IPL2010/Getty Images)

Priety Zinta during the 2010 DLF Indian Premier League T20 group stage match between Chennai Super Kings and Kings XI Punjab played at MA Chidambaram Stadium

A model walks the runway during the Gitanjali Fashion Show at the IPL Nights party following the 2010 DLF Indian Premier League T20 group stage match between Deccan Chargers and Delhi Daredevils held at Mayfair Lagoon on March 21, 2010 in Cuttack, India.

Jacques Kallis talks with Michelle McLean at the IPL Nights after party following the at the IPL Nights after party following the 2010 DLF Indian Premier League T20 group stage match between the Mumbai Indians and Royal Challengers Bangalore at the Oberoi Trident in Mumbai.

Manish Pandey poses with guests at the IPL Nights after party following the 2010 DLF Indian Premier League T20 group stage match between the Mumbai Indians and Royal Challengers Bangalore at the Oberoi Trident in Mumbai.

Raj Kundra and Shilpa Shetty, owners of Rajasthan Royals during the 2010 DLF Indian Premier League T20 group stage match between Rajasthan Royals and Kolkata Knight Riders played at Sardar Patel Gujarat Stadium in Ahmedabad.(Photo: IPL2010/Getty Images)

Piyush Chawla at the IPL Nights after party following the 2010 DLF Indian Premier League T20 group stage match between the Chennai Super Kings and Kings XI Punjab at the ITC Park Sheraton in Chennai.

30 Amazing Environment Ads for Earth Day

Attention Mainstream Media: the financial crisis did not replace the environmental crisis on our doorstep.
Crumbling credit markets shouldn't overshadow the crumbling polar caps.
Bear markets are scary, but so are dying polar bears. So who is going to give us a sense of balance?
It is often the creatives at advertising agencies that are tasked with giving us perspective.
To remind us that we humans are battling a war on two fronts, both financialand environmental,
here are 30 amazing advertisements in honor of Earth Day 2009.

The Art of Kawano Takeshi

Artist Kawano Takeshi is naturally a bit concerned about global warming.

Including the main image atop this article, Mr Takeshi has created a series of images showcasing his own fears about the horror of a warmed future.

While his works are clearly a bit upsetting, they are equally as brilliant and visually stunning.

World Wildlife Fund Print Ads

The creative minds behind the WorldWildlifeFund's advertising are some of the best in the business.

The ads above are no exception, in fact they are perfectly indicative of the fund's work.

From spilled paint to animals made of garbage, these are some of the best visual works in green advertising.

The We Campaign hit the airwaves in August of 2008 with the goal of informing the public about the dangers of climate change.

While their online ads aren't as impressive as their Gore-inspired TV works, their focus is noteworthy.

The concept of the We Campaign is to highlight the common ground of humanity,

the ties that bind-and how we, together, have to face this challenge as a collective unit.

GREEN PEACE

GreenPeace is another common advertiser with some creative PSAs.

While not as visually compelling as the ads of WWF or others,

some GreenPeace ads like the "School of Trash" shown above state their case with strong creativity.

The Best of the Rest

Some of the most creative eco-conscious advertising has been the work of small,boutique firms or individual designers.

Others have been one-off ads with Earth-related themes for large brands - like the Diesel ad below

portraying the world after global warming has run its course. While the Unicef ad below is a clear standout,

each offer an unique perspective on the cause and effects of climate change, pollution and resource mismanagement.